Katha by Anupama

Anupama Panicker, founder of Katha By Anupama Saree Studio in Vasco, Goa, is a creative spirit whose journey has always revolved around art, stories, and people. Before stepping into the world of textiles, she worked as a wedding photographer, capturing emotions and moments through her lens. Her travels introduced her to artisans and their handmade crafts, sparking a lasting connection with India’s textile heritage.

Fashion was Anupama’s first love. She grew up dreaming of becoming a fashion designer, but life took her through different roles and experiences. After exploring several corporate jobs, she found her rhythm in photography — a creative pursuit that helped her see beauty in detail, emotion, and authenticity.

The pandemic gave her the time to pause and reconnect with her early passion for textiles. During this period, she began understanding the lives of weavers and artisans, their artistry, and their struggles. While Anupama believes deeply in the value of handwoven and handmade products, she questions the commercialization of “sustainability,” which often makes such crafts inaccessible. Her philosophy focuses on suitability — creating handcrafted clothing that is fair, thoughtful, and affordable for both artisans and wearers.

With this belief, she founded Katha By Anupama (KBA) — a saree studio that celebrates stories woven in threads. Each piece is curated with care, reflecting authenticity, artistry, and individuality. For Anupama, sarees are not just garments; they are timeless expressions of culture and emotion.

As KBA grows, she envisions expanding into more handmade crafts, supporting artisans, and promoting conscious yet accessible fashion.