Katha by Anupama
Onam Vibe 🌸
❤︎ Most Loved ❤︎
Find Your Weave
Shop From Reels
Latest Drops
Customer Testimonials
“I have lost track of how many sarees I have purchased from Anupama. She is such a sweet person and Katha has such an amazing collection of beautiful a...”
Maria
“I got introduced to this brand through one of the reels on Instagram. My first saree which compelled me to fall in love at first sight was the pure l...”
Priyutime
“I just love your sarees material they are so comfortable”
Chetna
“Simply a caressing feel. I must mention the comfort this simple cotton has. It is so versatile... easy to dress up or dress down as per our mood or oc...”
Priya
“I wore this for Eid yesrerday, thank u soooo much. It's such a gorgeous saree, so soft and flowy.”
Neetu
“Loveddddd your kota!!”
Shwetha Vignesh
“The saree is stunning! The texture feels incredibly comfortable, and most importantly, it's perfect for summer wear.”
Radha
“I have bought nearly six sarees from this label, and every single time, I fall in love all over again. The moment I see a new collection, I instantly ...”
Iam_parvati24
“You make every mallu festival worth it!!!! Thank you for making me a saree lover!”
Anu
Katha by Anupama
Anupama Panicker, founder of Katha By Anupama Saree Studio in Vasco, Goa, is a creative spirit whose journey has always revolved around art, stories, and people. Before stepping into the world of textiles, she worked as a wedding photographer, capturing emotions and moments through her lens. Her travels introduced her to artisans and their handmade crafts, sparking a lasting connection with India’s textile heritage.
Fashion was Anupama’s first love. She grew up dreaming of becoming a fashion designer, but life took her through different roles and experiences. After exploring several corporate jobs, she found her rhythm in photography — a creative pursuit that helped her see beauty in detail, emotion, and authenticity.
The pandemic gave her the time to pause and reconnect with her early passion for textiles. During this period, she began understanding the lives of weavers and artisans, their artistry, and their struggles. While Anupama believes deeply in the value of handwoven and handmade products, she questions the commercialization of “sustainability,” which often makes such crafts inaccessible. Her philosophy focuses on suitability — creating handcrafted clothing that is fair, thoughtful, and affordable for both artisans and wearers.
With this belief, she founded Katha By Anupama (KBA) — a saree studio that celebrates stories woven in threads. Each piece is curated with care, reflecting authenticity, artistry, and individuality. For Anupama, sarees are not just garments; they are timeless expressions of culture and emotion.
As KBA grows, she envisions expanding into more handmade crafts, supporting artisans, and promoting conscious yet accessible fashion.